How we used Bayesian models to balance customer experience and courier earnings at Glovo

Glovo is a three-sided marketplace composed of couriers, customers, and partners. Balancing the interests of all sides of our platform is at the core of most strategic decisions taken at Glovo. To balance those interests optimally, we need to understand quantitatively the relationship between the main KPIs that represent the interests of each side.

I recently published an article on Glovo’s Engineering blog where I explain how we used Bayesian modeling to help us tackle the modeling problems we were facing due to the inherent heterogeneity and volatility of Glovo’s operations. The example in the article talks about balancing interests on two of the three sides of our marketplace: the customer experience and courier earnings.

The skillset I developed during the Barcelona GSE Master’s in Data Science is what’s enabled me to do work like this that requires knowledge of machine learning and other fields like Bayesian statistics and optimization.

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